How the Blogger Reviews Changes the Things Easily

Choosing a blogger to advertise randomly or subjectively, on the principle of likes or dislikes is a bad idea. It is necessary to look objectively by a combination of indicators.

The most popular and well-known metric is the number of subscribers. However, it is dangerous to focus only on this number.

First, if the user is signed, It’s not a fact that he will watch a YouTube clip or see a post in the social network community (due to the “smart” tape). Secondly, subscribers are easy to cheat.

That is why when choosing a blogger it is necessary to evaluate the full range of indicators, including:

Theme

For example, buying fast food advertising on the platform about healthy eating is not an option. It is necessary to take into account the subject in order to at least roughly understand the interests of the audience. Yes, and the blogger himself should be interested in your product. For the Reviews for Bloggers this is the best deal that you will be having.

Coverage

Reach is a better indicator than the number of impressions / views. It shows the actual number of people who, in one way or another, were in contact with advertising. And – coverage will always be less than the number of subscribers. You can always request coverage statistics from the account owner or check it through the exchange (if this blogger is registered on it)

Involvement

You can count the metrics of engagement – likes, dislikes, shera, number of comments – separately or in sum. They show the share of not indifferent subscribers, the size of the active audience.

Reaction to advertising

If the blogger has already placed ads, you need to see how the audience reacts to it. Namely – to assess the difference between the indicators of ordinary and advertising content. Including it is worth reading the comments under the purchased YouTube videos / posts on the social network.

Clickability

It is unlikely that advertisers will share statistics, but there is a life hack. Statistics on clicks will be publicly available.

How to quickly choose a blogger

If you look for leaders of opinions manually and directly – you have to spend a lot of time. Especially on “YouTube”, where even there is no filter on the subject.

In addition, this method of site selection does not guarantee placement: a blogger may not respond or suddenly disappear with money.

The tasks of searching and analyzing bloggers are simplified by special exchanges.

Service features:

Detailed statistics on the sites – both at the stage of choosing a blogger, and after placement.

Sort by topic, number of subscribers, number of views on 1 video and internal ratings:

  • Involvement, approval, discussion.
  • Secure transaction – the advertiser pays at the very beginning, but the blogger gets the money at the end: when the advertisement is placed and all the conditions are met.
  • What do you do when a blogger prefers a standard layout format and is not ready for experiments?
  • This is negotiated before the transfer of money. We either will not be placed at all, or we will analyze the tone of his posts and try to create for him.

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